“No Matter How Skilled You Are, If You’re Not Visible, You Don’t Exist”
Imagine there are two people with the same expertise in a field—whether it’s digital marketing, graphic design, web development, or even business.
The first one is actively sharing insights on social media, writing articles, or creating content that showcases their skills. They share experiences, solutions to problems they’ve faced, or interesting ideas that make others want to follow and learn from them.
The second one? Just as skilled, maybe even more so. But their knowledge is kept to themselves or applied privately in their work, never shared publicly.
What happens?
The first person starts to get recognized, trusted as an expert, and eventually gains more opportunities—whether it’s big projects, exciting collaborations, or even better job offers.
The second? They remain unknown, despite their exceptional abilities.
Skills Without Publicity = Not Recognized as an Expert
In today’s digital world, it’s not the most skilled that wins, but the most visible. You can be incredible at what you do, but if there’s no digital footprint to prove it, the world won’t know.
Many people who are not particularly the best at what they do succeed simply because they are actively building their personal brand and becoming visible.
Solution: Build Your Personal Brand Consistently
You don’t need to be an influencer or a full-time content creator, but at least do the following regularly:
- Share Your Insights and Experiences
- Write articles on LinkedIn or your blog about insights and experiences in your field.
- Post Twitter threads or short posts about solutions to problems you’ve faced.
- Use Appropriate Media
- If you’re more comfortable with video, create short content on TikTok, Instagram Reels, or YouTube Shorts.
- If you prefer writing, use your blog, Medium, or start a newsletter.
- Showcase Your Work
- If you’re a designer, share your portfolio on Behance or Dribbble.
- If you’re a developer, upload open-source projects on GitHub.
- If you’re a marketer, present case studies of campaigns you’ve run.
- Contribute to Communities
- Be active in relevant forums or groups related to your field.
- Provide valuable answers or insights, not just casual comments.
- Appear on Podcasts or Webinars
- If you get the chance to speak, take it! It can speed up your exposure in the industry.
Conclusion: Expertise Must Be Accompanied by Exposure
No matter how amazing you are in your field, if you don’t share your knowledge and experiences, others won’t know. Start with small steps, consistently increase your digital presence, and watch how opportunities begin to come your way.
So, no matter how skilled you are in any field, if you’re not visible, you don’t exist.
No One Will Know You’re an Expert If You Don’t Show Them